About Us

We serve marketers, brand gurus, research insights experts, product developers and investment professionals, with an emphasis on the financial services and payments, foodservice, food and beverage, and consumer packaged goods industries. 

Driven to achieve excellence

Driven to execute the best possible results for our clients and the best match for our services, we seek long-term professional relationships built on the integrity and best possible execution of our work.  

Entrepreneurial foundation for client success

Our entrepreneurial foundation lends a flexible, adaptive approach to our client relationships. Our work draws strength and flexibility from our consultant network and research partnerships, which ensures a best match for your project with the right seasoned industry veteran. Because company revenue is distributed according to consultant performance and client satisfaction, we succeed only when the project succeeds.


Managing Consultant David Morris brings 20 years of research experience to Kaleidoscope Research Consulting's proprietary research and syndicated report services — and brings his unshakable work ethic, drive for excellence, and professional integrity to each client relationship.

Client benefit: unbeatable project synergy and quality

Mr. Morris brings a unique blend of managerial experience and research acumen to each Kaleidoscope project, with hands-on expertise across every major link in the research process, including thought leadership; project management; people management; client collaboration; concept development; research design; survey development and execution; SPSS and SAS analytics; marketing; report design; information graphics; and presentation skills.

For his clients, this translates to unbeatable project synergy, resulting in the highest degree of accuracy, efficiency, and quality.

Practitioner, Presenter, Professor, Learner

Mr. Morris has presented his research to audiences small and large, public and private, and his commentary has been featured in the Wall Street Journal, BusinessWeek, Time Magazine, and leading trade magazines. As a professor at DePaul University, he has taught and developed market research, critical thinking, and writing courses for more than 15 years. Combining his professional expertise with his teaching and mentoring skills, Mr. Morris also develops and presents educational learning modules and research training seminars for consulting firms and corporations. A lifelong learner, Mr. Morris earned his J.D. at Loyola University Chicago and has pursued graduate studies in English Literature at Cambridge University. He has also completed graduate work in writing theory, clinical and social psychology, marketing, economics, and statistical analytics.

Small, midsize or Fortune 500?

With his gift for executing project responsibilities to complete satisfaction, Mr. Morris has a long history of creating value for his clients, which range from small, midsize and Fortune 500 companies and which include major players in the investment and consulting communities.

Some of the most successful companies in the world have drawn insight from Mr. Morris's work, including ARAMARK, Bain Capital, ConAgra Foods, Dole, Kraft Foods, Kroger, MasterCard, McDonald's, Nestle, PepsiCo, Starbucks, Tyson Foods, Wendy's and Visa.

Companies that have drawn insight from our work

  • Aramarck
  • ConAgra Foods
  • Bain Capital
  • Dole
  • Kraft Foods
  • McDonalds
  • Kroger
  • MasterCard
  • Nestle
  • Starbucks
  • Pepsico
  • Tyson Foods
  • Visa
  • Wendy's